"Hockey jerseys have been a staple of the hip-hop and streetwear communities dating back to the 90s. A prime example of bringing together sport and culture, hockey jerseys continue to be embraced as a lifestyle piece that reaches beyond arenas.
“We will partner with a photographer and videographer to shoot four local creators influenced by hip-hop and streetwear to highlight the Adidas NH jerseys of our New York teams: Rangers, Islanders, Devils, and Sabres.” - Adidas NYC [Project Brief]
Develop a digital campaign that would introduce four new National Hockey Jerseys that highlighted the 90s culture and diversity amongst the culture.
Coordinate photo shoot concepts, ideas, locations, and animation designs with members in multiple cities.
We set the shoot in the downtown Brooklyn capturing similar icon photos from the 90s era using the classic 35mm filmstock.
Role: Animator – Producer
Support: Malcolm McNeil, Photographer